SPARrewards
Role: Art director | Senior graphic designer
Concept and design for the SPAR Rewards launch campaign in April 2023.
I was responsible for the art direction in collaboration with the Creative Director, and design roll-out
for all print collateral, as well as working closely with and providing art direction to the motion and digital teams, ensuring campaign consistency across all platforms.
Due to the specific printing requirements, I also played a large role in dealing with printers and other suppliers to ensure quality and consistency across all print collateral.
I was tasked to create a condensed brand guideline, and went on to become the Lead Art Director on the brand, providing guidance and art direction for all channels and executions.
In addition, I conceptualised the 3 Days of Even More campaign for SPAR Rewards
alongside my Copywriter/Creative Director counterpart, which continues to be a strong
promotional driver at SPAR.
I was integral in providing art direction to the motion and digital teams for all
TV and social media executions.
